Monday, January 19, 2009

How Obama Won

Reviewed by David Hurley

As a student of Success University, I spent a lot of my time last year thinking about "the principles of success"... Meanwhile, one of the biggest "success stories" of our time was being played out... There is today no greater exemplar of "success mentality" than the man who is about to be inaugurated as America's first black president.

But how, exactly, did Obama do it?

Political analyst, Earl Ofari Hutchinson, has the answer in his new book, launched today, and appropriately titled, How Obama Won.

How Obama Won unravels the key issues, the big events, the process behind the politicing, the pressures and controversies that affected Obama's presidential campaign.

Hutchinson reveals how Barack Obama responded to the challenges he faced on his historic journey to the White House through the ups and downs of the 2008 presidential campaign.

Purchase a copy here, in e-book or print versions.

Here are some of the questions that How Obama Won addresses:

What impact did race and gender have on the campaign? What was the thinking behind the campaign strategy? Who were the key players behind the campaign? How have the Democratic and Republicans parties changed?

What impact did blacks, whites, Hispanics, women, young people, blue collar workers have on the result? What was the role of corporate and special interests in the election?

And, finally, what does the result mean to America and the world?

In How Obama Won Hutchinson explains that "race" was not such a key factor in Obama's victory and the war in Iraq and terrorism were not the most prominent concerns of the voters.

What struck me as clever about Obama's "Change is coming to America" message was that merely by winning the election Obama had indeed "changed America" - even if his policies do not actually bring fundamental change to American society... Now we know that a black candidate can become president; in that sense everything has changed (and nothing has changed).

Earl Ofari Hutchinson assesses whether Obama's honeymoon will be short lived or not.

The massive problems he faces with the recession, the financial crisis, conflict in Iraq and Afghanistan are compounded by the high hopes he has whipped up among the American public for "change"...

In How Obama Won Hutchinson explains what Obama needs to do in order to avoid massive disappointment.

David Hurley is an author, entrpreneur and publisher of numerous articles on internet marketing success strategies.

How Obama Won is available in both book and e-book form. Find out more, and listen to Nikki Leigh chat with Earl Ofari Hutchinson about the book here: